The Learfield Licensing Partner’s high school licensing division, LRG Prep, has partnered with the National Federation of State High School Associations (NFHS) to manage its Authenticating Mark Program (AMP) whereby all balls and pucks used in interscholastic competition for which the NFHS writes playing rules must carry the official NFHS Authenticating Mark.
The NFHS Authenticating Mark Program officially began in the 2000-01 school year to ensure easy identification of inflated and non-inflated balls and pucks used in interscholastic competition. More than 19,000 high schools nationwide are required to use NFHS certified balls and pucks for their athletic teams, ensuring that more than 7,795,000 student athletes are competing on a level playing field.
THERE ARE THREE MAIN GOALS OF AMP
·Ensure consistency in balls and pucks used in NFHS sanctioned interscholastic competition;
·Require a modest fee to be paid by manufacturers to generate revenue supporting student-athletes, athletic administrators, coaches and officials
·Develop a more sophisticated set of standards in balls and pucks, and clearly communicate these standards to administrators,coaches and officials